DEAPLANETA ENTERTAINMENT EXPANDS ITS PRESENCE IN THE FAST MARKET THROUGH 2025

DEAPLANETA ENTERTAINMENT EXPANDS ITS PRESENCE IN THE FAST MARKET THROUGH 2025

DeAPlaneta Entertainment's pioneering commitment to the FAST (Free Advertising-supported Streaming Television) market expanded in 2025, with new channels added to its already well-established presence on various Spanish platforms. This provides a new space for the company's most charismatic characters to reach audiences.

 

This is the case with Maya the Bee, which has launched its own themed channel on various services to mark its 50th anniversary. The channel first arrived in spring on Samsung TV Plus, Pluto TV Spain, LG, Xiaomi, TCL and Tivify, and is now also available on Vodafone TV, Lowi and Rakuten TV.

 

In addition, on September 12, DeAPlaneta Entertainment launched four new children's channels on Pluto TV Spain, dedicated to some of its classic brands: Marco and Heidi; Around the World with Willy Fog; and The World of Gnomes (a themed channel featuring all the seasons and series of The World of David the Gnome). These channels join two others that are already available: Once Upon a Time... and the aforementioned Maya the Bee. These six channels make the company one of the leading providers of family content on Pluto TV Spain, which currently has 21 children's channels.

 

Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment, said: “We have identified where the family audience is and what content they want to consume. Classics such as Willy Fog, David, the Gnome and Heidi, which are undisputed leaders in Spain, continue to be in huge demand in the FAST environment. We are focused on promoting this unique catalog, combining it with new additions wherever possible and collaborating closely with platforms such as Pluto TV and Samsung to offer quality content on an ongoing basis.”

 

DeAPlaneta Entertainment launched its first FAST channel offering family content in Spain and Italy in 2020. Since then, the market has grown exponentially, as has the company's presence within it. DeAPlaneta Entertainment is actively working to expand its catalogue on FAST services internationally throughout 2026.

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