By Dziubeka, Poland's renowned jewelry company, has unveiled a new collection inspired by Maya the Bee, featuring brooches, necklaces, earrings, and bracelets designed around the world of the series and its beloved characters.

Founded by Anna Dziubek, By Dziubeka has been redefining jewelry style for two decades with designs that blend casual elegance with pop culture influences—of which Maya is an undisputed icon. The charismatic bee, which celebrated the 50th anniversary of its creation in 2025, is a ubiquitous presence that appeals to both children and adults. This appeal is evident in the various fashion and accessory lines it has starred in, such as By Dziubeka’s own line and the clothing collection launched in the spring of 2026 by Tatuum, also in Poland.

The launch of the Maya the Bee x By Dziubeka collection has been accompanied by a variety of events, such as retail meet-and-greets with influencers and a special photoshoot with actress Michalina Sosna, the brand’s ambassador.

DeAPlaneta Entertainment manages the Maya the Bee rights in Iberia, Italy, and Greece, and is its licensing agent in the CEE territories, in which the IP and its consumer products rights are owned by Animaj.